What's makes mobile media effective? Quite simply, mobile media is all about results. It's about targeting your demographic where they are now.

Let's explore the five Rs of mobile media...

1. REACH
   
2. RECOGNITION
3. RELEVANCE
4. RECALL
5. RESPONSE

Here are some of the mobile media industry challenges the adRover® has addressed:

• Many people believe large trucks with giant signs are offensive. adRover® is the right size, so people want to see just how "cute" it is.
  
• Many mobile media companies use vinyl displays. This creates more waste for our landfills and increases costs adRover's® digital display eliminates the impact on the environment and reduces costs by making content changes digitally instead of physically.
  
•  Most importantly, a significant amount of fuel is used by a large truck driving around the block over and over, causing grave concern for our environment. adRover® is environmentally friendly; its digital display and hybrid electric technology dramatically reduces the impact on the environment and lowers the cost of operation.